The California Youth Football Alliance and Join Forces to Enhance Student-Athlete Safety Off and On the Field

Larkspur, CA - June 10, 2019 - In their ongoing effort to create the best possible environment for youth tackle football in California, the California Youth Football Alliance (CAYFA) has signed a unique partnership with to proactively enhance athlete safety before they ever step on the field.

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Proper fitting equipment is critical for achieving student-athlete safety, meanwhile and CAYFA continue to see an alarming number of athletes playing football wearing improperly fitting equipment. Therefore, and CAYFA have joined forces to equip California Youth Football parents and coaches with access to’s eLearning Youth (14 and Under) Football Equipment Fitting Certification. is offering training via the CAYFA website at exclusive pricing and a portion of the sales will be donated back to the Alliance to help fund their mission.

“An often overlooked portion of the game is an absolute need for proper equipment fitting. has just addressed that need via its first of a kind and extremely robust youth tackle football equipment fitting certification course. The safest helmet worn by a student athlete, is the one that fits correctly,” said Ron White, CAYFA’s EVP of Standards and practices.

CAYFA is California’s first statewide youth football organization dedicated to honor, improve, and advance youth tackle football through education, research and development. offers the first, and only, football equipment fitting certification based on manufacturer guidelines for anyone who sells and/or fits football equipment.

“As an equipment manager, my focus is on the safety aspect of sports and the role equipment plays in securing athletes’ safety. It is an honor to partner with the CAYFA to optimize athlete safety through the power of education on how to properly fit football equipment.” – Dana Marquez, E.M., C., Founder was founded as an opportunity to share decades of expertise of fitting sports equipment with parents and coaches to offer the highest level of safety for athletes at every level. The CAYFA partnership now allows to enhance player safety by combining two decades of equipment expertise with CAYFA’s drive to honor, improve, and advance youth tackle football.

About California Youth Football Alliance: The CAYFA is a 501(c)(3) nonprofit committed to transforming youth tackle football by honoring our past, improving our present, and advancing our future so that more generations of student-athletes, coaches, and communities can experience the intellectual, emotional, social, and physical developmental benefits of the sport.

For more information:

Steve Famiano

California Youth Football Alliance

+1 760-559-0426

email us here

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About brings industry experts together to get athletes fit to play at every level. features step-by-step eLearning and in-person seminars that teach parents, coaches and athletic personnel how to properly fit football equipment according to manufacturer guidelines. Empowering parents, coaches and athletic personnel is founder Dana Marquez’s mission, and fostering a positive culture surrounding impact sports is his passion.

For more information, press only:

Liz Marquez, COO,