To make football the safest sport in California.
Honor. Improve. Advance.
Our purpose is to relentlessly and continually advance the great sport of football by honoring our past, improving our present, and advancing our future so that more generations of student-athletes, coaches, and communities can experience the intellectual, emotional, social, and physical developmental benefits of the sport.
We are a California registered 501(c)(3).
To research and develop safety improvements for the entire football community
To equip youth administrators with safety policies, processes, and technology that are enthusiastically adopted by their organizations
To inspire coaches to consistently demonstrate their commitment to safety by learning and teaching the safest techniques using the safest drills available
To educate parents to expect and monitor a safe environment for their student-athlete to play football
To enable student-athletes to play football using the safest techniques available.